During its 2011 season, Wild Mountain introduced Saturday Night Sessions - a weekly, late night skiing and snowboarding event for youth. A sub-brand was created to give Saturday Night Sessions a separate, edgier identity from Wild Mountain's master brand. The microsite encouraged viewers to share videos and photos and apply to become Sponsored Riders. Promotional materials included teaser videos, social media presence, posters, flyers, coupons, custom apparel and even a Saturday Night Sessions mascot.
Thanks for stopping by. I'm Grace - a designer based in Minneapolis. I'm currently working at a small agency called catchfire. Outside of designing, these are a few of my favorite things: triple shot cappuccinos, paddle boarding at sunrise, bottles of Campari, my nephew, textiles that sparkle, hot yoga, and dreaming up my future travels.
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