WILD MOUNTAIN: SATURDAY NIGHT SESSIONS

During its 2011 season, Wild Mountain introduced Saturday Night Sessions - a weekly, late night skiing and snowboarding event for youth. A sub-brand was created to give Saturday Night Sessions a separate, edgier identity from Wild Mountain's master brand. The microsite encouraged viewers to share videos and photos and apply to become Sponsored Riders. Promotional materials included teaser videos, social media presence, posters, flyers, coupons, custom apparel and even a Saturday Night Sessions mascot.

CREDITS:

Creative Director
Copywriter
Videographer/Editor
Agency