Second Harvest Heartland distributes over 5,000 jars of Peanut Butter a week to families in need. To help meet this demand, we turned UnitedHealthcare's internal food drive into a friendly competition: The Battle of the Butters. Employees donated their preference of peanut butter - creamy or crunchy. Donations could be updated daily on a microsite. Posters, flyers, table tents and stickers motivated employees to form teams - creamy or chunky and urged them to continue to donate throughout the drive. At the end of the drive over 2,168 pounds of peanut butter were donated!
Thanks for stopping by. I'm Grace - a designer based in Minneapolis. I'm currently working at a small agency called catchfire. Outside of designing, these are a few of my favorite things: triple shot cappuccinos, paddle boarding at sunrise, bottles of Campari, my nephew, textiles that sparkle, hot yoga, and dreaming up my future travels.
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