THE BATTLE OF THE BUTTERS

Second Harvest Heartland distributes over 5,000 jars of Peanut Butter a week to families in need. To help meet this demand, we turned UnitedHealthcare's internal food drive into a friendly competition: The Battle of the Butters. Employees donated their preference of peanut butter - creamy or crunchy. Donations could be updated daily on a microsite. Posters, flyers, table tents and stickers motivated employees to form teams - creamy or chunky and urged them to continue to donate throughout the drive. At the end of the drive over 2,168 pounds of peanut butter were donated!

CREDITS:

Creative Director
Copywriter
Agency